And I thought PETA was bad…
According to this NPR article by Scott Hensley, the folks responsible for the Got Milk? campaign (which was often super sexist, by the way) are at it again, and are promoting force-feeding your girlfriend milk and dairy products so she won’t be such an intolerable harpy bitch when she’s on her period.
The ad campaign’s website (“cleverly” titled everythingidoiswrong.org) is geared toward “humorously” teaching men how to predict and deal with the raging bitch ladies in their lives, and includes such helpful information as a “Key PMS Indicators Index,” a “Sensitivity Vocabulator” (which tells you to call your PMS-ing lady “passionate” rather than “irrational”), and a fake poll that suggests that menstrual women consider milk chocolate to be a color.
I could not make this shit up if I tried.
Okay, so the NPR article was largely concerned with whether or not the campaign’s claims were true, which pissed me off until I got to the end of the piece, where Hensley says:
I did my own research in the NPR newsroom and got eye rolls and worse from all the women in I asked to look at the site. “This is so wrong,” said one female colleague. “Good lord!” another one gasped as it loaded on her screen.
I really hope I don’t need to tell you how fucking sexist and offensive this is to both women and men. I mean… seriously.
I’m thinking I should start a website that makes some sort of far-fetched claim about something or other, and then just build it all around a weak joke about how men suck at picking up after themselves, or are big babies when they’re sick, or are too stupid to rinse a plate before leaving it in the sink to get all dry and crusty, or um… I don’t know… build sexist websites.